← All work
Art direction
Secta
A content system for a visual medical storytelling studio: profile, feed, stories, two carousels and stationery.
Art direction
@sectabrasil
- Client
- SectaVia Comunicação Mayer · 2026
- Role
- Art direction and design of the piecesInstagram and stationery
- Deliverables
- Profile, feed, stories and carouselsReels, Facebook cover and letterhead
- Type and color
- NohemiFour tones and one accent
Secta makes audiovisual content for doctors and institutions. The brand document defined the voice before the image: short sentences, no exclamation marks, calculated distance. “Secta speaks like someone who doesn’t need to convince, only to name.”
My job was to turn that voice into a system of pieces for Instagram and for paper: profile, highlight covers, cards, stories, reels covers, two carousels, a Facebook cover and the letterhead for quotes. Four tones, two backgrounds, one warm accent. The bar and the circle from the logo anchor every layout.
Next case
BELA07