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Marcela Silva
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Art direction

BELA07

Launch pieces for two filmmaking courses, each with its own visual language: paper collage for T.C.C, blue halftone for the Filmmaker course.

Art direction
Client
BELA07Two filmmaking courses · 2026
Role
Art direction, layout and finishingFrom concept to final files
Deliverables
Feed cards and carouselsT.C.C and Basic Filmmaker Course
Languages
Collage and halftoneOne for each course
Mockup: hand holding a phone with the T.C.C card
2/2026 frame in blue halftone
T.C.C card and thumbnail, side by side
Basic Filmmaker Course card
Mockup: phone resting on a stone with the Filmmaker card
T.C.C thumbnail
The two Filmmaker carousel frames, side by side
T.C.C card
Mockup: person seen from behind, phone showing 2/2026
Halftone detail
Detail of the cut-paper collage
Detail: the yellow tape

BELA07 was launching two courses in the same season. T.C.C teaches how to turn a phone into a camera, with Serginho and Theo. The Basic Filmmaker Course is a three-day intensive on shooting and editing, with a special appearance by Luísa Dalé.

Each course got its own language: hand-cut collage, torn paper and tape for T.C.C. A single blue in newsprint halftone for the Filmmaker course. The “BELA.” signature with its blue dot is the only element that repeats.

Next case

Juliana Lino Arq.

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Tell me what you have in mind.

© 2026 Marcela Silva